New Boat Brand, Aviara, Will be Available Exclusively Through MarineMax


MasterCraft’s new Aviara yacht brand, which debuted last week at the Miami International Boat Show, will be available exclusively through MarineMax. The innovative brand will consist of boats more than 30 feet, and the first model is the AV32, available in both sterndrive and outboard options.

“We are excited about the potential of Aviara and believe it fills a void in our product portfolio," says W. Brett McGill, MarineMax’s CEO and president. "Mastercraft has done an outstanding job creating a very stylish, modern and comfortably luxurious brand in Aviara. Boating enthusiasts will recognize the quality and craftsmanship of the brand, which is consistent with MasterCraft’s long legacy of boat building.”

New Aviara’s will be available at MarineMax locations (there are more than 60 in 16 states) beginning July 1. 

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