MCBC Will Launch a New Brand Next Year and Three New Models


In its sales report for the fourth quarter, MCBC Holdings, which owns MasterCraft and NauticStar, announced a 6.3 percent sales gain compared to fourth quarter 2017, and that it will launch a new brand next year.

“Retail activity with regard to MasterCraft strengthened throughout fiscal 2018, resulting in improved dealer inventory turns and the largest June retail sales in MasterCraft’s history,” says Terry McNew, the president and CEO of MCBC Holdings.

The company expects the new brand, plus three new models, to cost about $2.5 million. For more information, visit