MasterCraft Launches Lifestyle Website


Just in time for the holiday shopping season, MasterCraft has dropped a new boating and outdoors lifestyle website. The Craft ( will feature products, as well as “stories,” news items and other lifestyle-related content.

“The Craft reflects our customers’ experiences both on and beyond the boat,” says Jay Povlin, MasterCraft vice president of sales and marketing. “Our customers are active people who regularly bounce between boating and their other outdoor activities every chance they get. As a result, the Craft was created to give our customers the best way to shop for everything on the water and much more.”

The Craft will feature products from popular surf brands, such as Captain Fin, ENO hammocks, Futures Fins, Mizu, Priority Bicycles, Rusty Surfboards, Von Zipper and Wake RX by Doc Lausch. As time goes on, the website will continue to add more content and brand partners.

Check it out at

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