MasterCraft Gives Sneak Peek of New Dayboat Brand


MasterCraft Boat Holdings LLC will debut its new large dayboat brand, Aviara, at the 2019 Miami Boat Show in February. The new line will offer 32- to 40-foot dayboats, with the first model available for customer delivery starting in July 2019.

“To be very clear, Aviara is not a performance sport boat, nor is it an offshore fishing boat,” says MasterCraft Boat Holdings president and CEO Terry McNew. “Aviara will be positioned as the preeminent brand serving the large recreational dayboat segment, combining European styling with American layout and engineering.”

This news comes shortly after MasterCraft Boat Holdings acquired Crest pontoons in October 2018, expanding its scope to the outboard market.