Buzz

Buzz

A New Brunswick Aluminum Boat Group is Here

13-Sep-2019

Seven of Brunswick Corporation’s leading boat brands — Lund, Harris, Lowe, Crestliner, Princecraft, Cypress Cay and Thunder Jet — will make up the newly formed Aluminum Boat Group (ABG). The move is a continuation of the company’s leverage strategy to grow the brands.

“2019 is a transformative year for Brunswick, as we continue to sharpen our focus and vision solely on the global marine industry,” says David Foulkes, Brunswick’s CEO. “The formation of the ABG is the latest in a series of important structural measures we have taken to improve the efficiency and performance of our overall boat portfolio, while strengthening each of these leading brands.”

The formation of the ABG closely follows the creation of the Venture Group, comprised of Brunswick’s Bayliner, Heyday, Quicksilver and Uttern fiberglass brands.

For more information about the new ABG, visit brunswick.com.

South Shore JUN17